ABOUT US

We believe in the value of homemade, crafted, quality baked goods. Not only do they warm the home, but our products will definitely warm the heart.
Jaide & Joel’s Baking Co was founded in 2018 by Jaide Hatfield and Joel Murga. The company was born out of the need for vegan and gluten free baking, with a focus on helping those with allergies find delicious alternatives. Starting out at local farmers markets in Kelowna, BC, we quickly grew in popularity. Today, we are partnered with many local companies across the Okanagan who carry our products, and successfully run our first retail location in Kelowna, BC.  Come check out what we’ve got prepared for you today. Your tummy will be happy and we know you will too.

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