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For the Love
of Baking

We believe in the value of homemade, crafted, quality baked goods. Not only do they warm the home, but our products will definitely warm the heart.

Preparing Dough

We Are Jaide & Joel's Baking Co

Jaide & Joel’s Baking Co was founded in 2018 by Jaide Hatfield and Joel Murga. The company was born out of the need for vegan and gluten free baking, with a focus on helping those with allergies find delicious alternatives.

Starting out at local farmers markets in Kelowna, BC, we quickly grew in popularity. Today, we are partnered with many local companies across the Okanagan who carry our products, and successfully run our first retail location in Kelowna, BC.

Come check out what we’ve got prepared for you today. Your tummy will be happy and we know you will too.

Our Dream

At Jaide & Joel's Baking Co, we have a dream to one day open up an animal sanctuary. Our mission is to provide a safe and loving haven for animals, who are homeless, injured, abused or neglected. We want to be a place of healing and hope for these animals, and to provide them with the care and respect they deserve.

We are passionate about helping animals in need, and we believe that everyone should have a chance to live a life free from fear, suffering, and mistreatment.

We are determined to make this dream a reality, and we will continue to work hard to make it happen.

Cow and Her Calf
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