Welcome to Jaide & Joel's Baking Co, where passion meets compassion in every bite! Founded in 2018 by the dynamic duo Jaide Hatfield and Joel Murga, who embarked on their entrepreneurial journey at the young age of 19. What began as a heartfelt mission to provide delicious treats for those with dietary restrictions blossomed into a thriving venture. In 2020, they proudly opened their first retail location in Rutland, Kelowna, BC, and have since become a beloved staple in the community.

Now happily married, Jaide and Joel, alongside their dedicated staff, continue to pour their love and expertise into crafting delectable vegan and gluten-free delights. With a firm commitment to inclusivity, they strive to offer delectable alternatives for those with allergies, ensuring everyone can indulge in the joy of baked goods.

Our bakery's offerings can be found gracing the shelves of stores across the Okanagan, spreading smiles and satisfaction one delectable treat at a time. Join us on our mission to make the world sweeter, healthier, and more inclusive, one scrumptious bite at a time!